Meet the future of mobility.
We introduced BMW's first all-electric vehicle through interactive emails, videos, online experiences and augmented reality.
“See the Future”: CRM Email Stream
How do you inspire people to order a new electric vehicle that isn’t available to test drive? With electronic mail, of course.
Video SeriesCountdown Email
i-Language Video Series“Drive the Future”: Virtual Cockpit
Get ready to have fun in the all-new BMW i3, through quick simulations of different driving scenarios. After you complete them, share your success on facebook, twitter, etc.
Slideshow – click/swipe to advance.
“Build the Future”: Launch DM
The BMW i3 is a total revolution in automotive design. We depict this through a series of acetate overlays that reveal the ingenuity behind each layer of the vehicle. Once you've stripped it down, build your own through augmented reality.
Slideshow – click/swipe to advance.
