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Meet the future of mobility. 


We introduced BMW's first all-electric vehicle through interactive emails, videos, online experiences and augmented reality.

See the future.

CRM Email Stream
How do you inspire people to order a new electric vehicle that isn’t available to test drive? With electronic mail, of course. 

Video Series



Countdown Email i-Language Video Series



Drive the future.

Virtual Cockpit
Get ready to have fun in the all-new BMW i3, through quick simulations of different driving scenarios. After you complete them, share your success on facebook, twitter, etc.

Slideshow – click/swipe to advance.


Deconstruct the future.

Launch DM
The BMW i3 is a total revolution in automotive design. We depict this through a series of acetate overlays that reveal the ingenuity behind each layer of the vehicle. Once you've stripped it down, build your own through augmented reality.

Slideshow – click/swipe to advance.

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