Solve the Impossible


2022 Gold Ace Award Winner

What is impossible? Reversing blindness with a virus? Finding the cure for cancer? Yesterday’s impossible is tomorrow’s standard of care. For over twenty years, Medidata has been redefining what’s possible in clinical trials. In 2020, we re-launched their brand with a bold new message.


Case Study



Launch Anthem



Impossiblisms








Brand Book


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