Teladoc That
How do you turn the OG telehealth brand back into the category leader? Give your name a whole new meaning.
> 3 million impressions > 2 million views 68% VTR
> 5million impressions > 3 million views 59% VTR
Results?
The campaign ran on TV and in social, where it made is biggest impact. On Meta channels, it increased the hook rate by 678% and increased impressions with men by 230% in just a couple of months. It became the top performer on YouTube and more than doubled the view through rate, but this quote from the President of Teladoc Health US tops it all:“We advanced our reputation as the leader in virtual care, building upon our position as the most known and widely used brand in the category. Our ongoing work in paid media—including our breakthrough Teladoc That campaign—led to the highest brand awareness in company history, surpassing all of our competitors.”
– Kelly Bliss, President of Teladoc Health USGH