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Shut The Cough Up!


How do you get pill-popping Americans to stop and take notice of a warm-liquid cold & flu brand?
Smack them right in the mug...with a line they'll never forget.



The 6-second solution



We launched the campaign with a series of "unskippable" 6-second spots targeted at audiences from all walks of life.







"Long-Form"

Only in a YouTube universe is a 15-second commercial considered long-form. But these hit a nerve, and racked up over 1.6 million YouTube views in the first 90 days.

Netflix Night


Kiss interrupted


Science Project

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